Getting your message out a.k.a advertising
You have an idea, a decent business model, even finance, its time to tell the world;
Word of mouth - The easier, cheapest and amongst the most effective, letting friends and family know, who pass the word on.
Leaflet distribution - One of the most popular methods thought not the most effective, test out how effective leafleting is by starting with a 1,000 and seeing the response.
Street distributors - These are people who hand out your advert to passersby, whilst wearing your own branded clothes, more effective than leaflet distribution.
On-line classifieds - From LivingWandsworth to Gumtree, place a well worded ad.
On-line ads - Services such as Google AdWords place your ads next to relevant search results and on appropriate networks. You only pay when people click on the advert.
Local papers - From small adverts to entire pages, they can be a cost effective way to reach your target audience.
Poster campaign - The most time consuming but with the ability to reach the widest target audience, collaborate with local businesses to get your poster ad in their window.
Billboards - Expensive but bound to get you attention.
Radio ads – Usually expensive even for local radio but get your message out to a wide audience. They need to be well crafted.
Vehicles - If you have any vehicles make sure you advertise your business on them.
Giveaways - Giving away a small freebie, especially one that people will keep, like pens, are always popular and will advertise your business for as long as the product exists.
There are lots of ways to advertise your business, some methods have been around years, but every year there are always lots of new inventive attention grabbing ideas.
